Bank ads lack interest

Article Abstract:

Managing customer relations effectively is as challenging to any industry involved in direct customer interaction as it is to the Banking industry. Advertising agencies have increased their profit margins as banks in Australia are in tug of war situation with each other trying to vie their customers with the 'unique' services that they provide. An evaluation of the ad campaigns run by these banks is presented.

Commercial Banks, Banking industry, Analysis, Advertising campaigns

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Whose store Myer?

Article Abstract:

A review of the issues that have caused the first half sales of Australian retailer, Myer's dip, are presented. The two most obvious reasons are its poor customer service standards and its low level of customer loyalty. At this backdrop, tips have been provided for managing customer loyalty.

Sales, profits & dividends, Services information, Management Development, Methods, Services, Company sales and earnings, Customer loyalty, Company earnings/profit

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Shopping in the comfort zone

Article Abstract:

The new advertising campaign for Myer-Grace Bros. has been highly criticized but many fail to see that it fits in with the current mood of customers.

Myer-Grace Bros.

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