Beyond the box
Article Abstract:
Compaq Computer Corp. has started a $US 200-million marketing campaign to promote aspects of the company's business, other than computer hardware. Bill Merrick, the company's director of marketing communications, says that hardware accounts for only 40% of the company's business, and the marketing push is to promote the other 60%, which includes designing and building computers for businesses, and high-end information technology consulting.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Hyatt's hat-trick
Article Abstract:
Consolidation in the hotel industry has lead to Chicago-based hotel firm Hyatt segmenting its hotel chains into three separate classes, aimed at different user groups.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: When the music stops.... Hedge sitting can get prickly. Lion Nathan needs a drink
- Abstracts: Money in the middle. Low inflation settles in. Three views on US economy
- Abstracts: Don't box Volvo in. Brands of hope. The order du jour is soup in a trice
- Abstracts: Clouds gather over RanOne. Fast 100. Hothouse flowerings
- Abstracts: L'eau de profit. Goodman's home. E*Trade vies for top spot