Don't box Volvo in
Article Abstract:
Volvo has established its new brand image in Australia in line with the launch of the S60 in Jan 2001. The company has used mainstream advertising to present the 'Revolution' message through the S60 launch, but has also look to more innovative marketing techniques. These have included advertising on the handheld Palm Pilot device.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Brands of hope
Article Abstract:
Issues are presented concerning the acquisition of a number of well-known Australian brands by Pacific Dunlop from Sara Lee. The breakup and reorganization of Pacific Dunlop is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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The order du jour is soup in a trice
Article Abstract:
The Australian soup industry expects growth of 15% during 2000 and is planning a massive marketing campaign to encourage consumers to eat more ready-to-serve soups.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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