Abstracts » Business, general

Reynold says new cigarette may be safer

Article Abstract:

R.J. Reynolds Tobacco Holdings Inc. is about launch print ads in the Dallas area touting its Eclipse cigarette as possibly being less likely to cause cancer and other diseases in smokers. The Federal Trade Commission can take action if it finds the ads to be false or misleading. In market-testing, Eclipse has had only limited success with consumers, few of whom would stick with the brand. Reynolds' smokeless cigarette, Premier, introduced in 1988, never caught on with consumers, and was withdrawn within months.

Advertising, R.J. Reynolds Tobacco Holdings Inc.

---

Brown & Williamson campaign targets younger adult smokers

Article Abstract:

Brown & Williamson Tobacco is using magazine and radio ads by Bates Worldwide to attract 20-something smokers for its Kool brand. The company also plans promotions in nightclubs featuring free samples. Brown & Williamson has an 11.6% share of the U.S. market, down from 16.5% in 1996.

Use of services, Advertising agencies, New orders received, Media Use, Account Activity, Statistical Data Included, Contracts, Brown & Williamson Tobacco Corp., Bates Worldwide

---

Philip Morris's antismoking campaign draws fire

Article Abstract:

Since Philip Morris has been able to sell 60% of young smokers its Marlboro brand of cigarettes, it seems evident that the company knows how to reach the youth market, but it is not using that knowledge to discourage smoking in that same age group. In fact, the company's new antismoking ads are not strong enough and leave the issue open to choice when some groups know that in-your-face ads work much better. These same critics want to see the Philip Morris ads pulled from the air before an ineffectual standard is set.

Marketing procedures, Television, Marketing/Advertising Methods, Campaign Effectiveness, Demographics, Regulation/Ethics, Marketing, Abstract, Smoking and youth, Youth smoking, Philip Morris Inc.

Some parts © 2012 Advameg, Inc.