Abstracts » Business, general

Cell-phone campaign promotes headsets for drivers on the go

Article Abstract:

The National Traffic Safety Administration advises motorists not to use electronic devices while driving. Some communities are considering bans on cell phone use for drivers. The cell phone service companies are responding with ad campaigns showing callers using headsets. Telephone headsets allow hands-free use, and have the added benefit of lowering exposure to microwave emissions from the handset.

Use of services, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, New orders received, Campaign Launched, Account Activity, Statistical Data Included, Cellular telephone services industry, Cellular telephone services, RadioShack Corp., True North Communications Inc., TNO, VoiceStream Wireless Corp., VSTR, Verizon Communications Inc., Circle R Group, VZ

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Wendy's fends off nighttime cravings

Article Abstract:

Wendy's International, Denny's restaurant chains and Taco Bell find that a significant number of their customers make purchases after 9 p.m., and consequently are rolling out ads aimed at encouraging late-night patronage.

Food Services and Drinking Places, Fast Food Hamburger Restaurants, Eating Places, Economic aspects, Restaurant industry, Restaurants, Wendy's International Inc., WEN, Denny's Inc., Business hours

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Taco Bell ads to focus on food, not dog

Article Abstract:

Responding to pressure from franchisers, Taco Bell is replacing ads featuring the famous talking Chihuahua with those featuring food. TBWA Chiat/Day created the Chihuahua, who became celebrated at movie premieres, on music videos and on magazines. Taco Bell's new marketing hombre, Kip Knight wants to see promotions responsible for actual sales. Now, the challenge for the company is to make the food look as wonderful to the public as the dog.

Marketing procedures, Advertising agencies, Campaigns, TBWA Chiat/Day Inc.

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