Abstracts » Business, general

Buyer reactions to ethical beliefs in the retail environment

Article Abstract:

The ways in which a consumer's ethical cognitions may serve as a defensive mechanism helping them avoid relationships with potentially dubious retailers are examined and retail-selling dyad is focused. Traditional and patronage research is integrated with marketing ethics by exploring the ways in which ethical cognitions can alter shoppers' emotions and future patronage intentions.

Marketing procedures, Science & research, Retail Trade, Management dynamics, Business Ethics, Management, Company marketing practices, Company business management, Consumer behaviour

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Atmospheric affect as a tool for creating value and gaining share of customer

Article Abstract:

Issues are presented concerning the importance of retail atmosphere in the development of consumer relationships which are long-lasting. The impact of negative retail atmospheres is compared with the impact of positive retail atmospheres.

Consumer preferences

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Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value

Article Abstract:

A study looks at the differences of the effects from store names, locations, and the appearance of its salespeople on consumers. It looks at how these areas can evoke contrasting views and it narrows in on women's apparel stores.

Women's Clothing Stores, Women's Ready-to-Wear Stores, Statistical Data Included, Women's clothing industry, Clothing industry, Market segmentation, Clothing stores

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