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Business, general

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Choosing priorities

Article Abstract:

Mass-based Marketing Science Institute analyzed trustee preferences to establish research priorities for 2004-2006. Six topics were identified that focus on marketing productivity, marketing excellence, customer management and customer insight. The details of the research topics are presented.

Author: McAlister, Leigh, Taylor, Earl
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
United Kingdom, Market information - general, Marketing, Supply and demand, Curricula

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Grads for hire, warranty included

Article Abstract:

A growing number of colleges are offering warranties on their graduates to employers. If the graduate's job performance is not satisfactory, the college will provide additional training without charge.

Author: Magnuson, Carolyn
Publisher: U.S. Chamber of Commerce
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1996
Warranty, Innovations, College graduates, Employment, Public relations

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Stock highlight: Apollo Group 'A' (APOL-55.54)

Article Abstract:

Apollo Group is a private post-secondary school in the U.S. and includes the University of Phoenix division. This article provides a financial overview of the company, and stock analysis.

Author: Fabian, Teresa S.
Publisher: Value Line Publishing, Inc.
Publication Name: The Value Line Investment Survey (Part 2 - Selection & Opinion)
Subject: Business, general
ISSN:
Year: 2003
United States, Evaluation, Apollo Group Inc., APOL, University of Phoenix Inc.

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Subjects list: Universities and colleges
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