Creative Labs pressured by success
Article Abstract:
Creative Labs Inc, the leading vendor of multimedia upgrade kits, is revamping its strategies as it faces an ever-changing retail market. Creative Labs is finding itself squeezed by the increased production of computers with built-in multimedia capabilities. The company is hoping to remain successful by increasing its sales to computer manufacturers and by branching out into new areas. The company's specific strategies include producing video products for computers, such as 3D video add-ons for turning PCs into game machines. It is also currently developing Phone Blaster, a product that combines fax transmission, voice mail and E-mail capabilities. Industry analysts believe that the market for multimedia upgrades has already reached its peak, but Creative Labs disagrees, believing it will reach its peak in 1996. Until then, the company plans to continue delivering new products to its core markets.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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New software promises to make the PC a viable fax option
Article Abstract:
Users will soon be able to produce more accurate and clear documents with OCR software using their fax machines because of the development of a standard called binary file transfer (BFT). The software industry is currently debating the question of which BTF version to include in software development plans. Microsoft will include its version of BFT in its Windows for Workgroups network software and also in the forthcoming Windows 95 operating system. Other developers are considering using a non-Microsoft standard of BFT in order to avoid paying royalties to that company. The other standard was developed by International Telecommunication Union and that group is speeding up its development efforts as a result of Microsoft's inclusion of its own standard in Windows.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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Is the black-and-white printer a goner? Low-priced color for home market
Article Abstract:
Color printer sales continue to increase, despite slowing sales in the home computer market. Tough competition is lowering prices, while improved color technology supplies customers with more features. HP leads the color printer sales market by a significant amount, followed by Canon and then Epson America. The home market, and particularly homes with children, is further driving sales of home color printers, many of which are now available for about $200. Most printers in this price range ship with software packages for creating greeting cards, brochures and home crafts. Although the inkjet printers do not equal laser printer clarity or crispness, it is sufficient for most home-office and home needs and is available at a fraction of the cost.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1996
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