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Business, general

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Designing organizations that are built to change

Article Abstract:

Need to have a more open organizations that is flexible enough to adapt itself in the globalized economy is discussed.

Author: Worley, Christopher G., Edward E. Lawler, III.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2006
Economic aspects, Globalization

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Aligning the organization with the market

Article Abstract:

Strategies adopted by managers to transform organization from product- oriented to customer-centric is discussed.

Author: Day, George S.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2006
Methods, Strategic planning (Business)

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Systems marketing for the information age

Article Abstract:

The role of internet as a platform for advertising products is discussed.

Author: Singer, John G.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2006
Internet/Web advertising, Internet advertising

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Subjects list: United States, Management, Forecasts and trends, Market trend/market analysis, Organizational change, Company business management
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