Determining dimensions
Article Abstract:
The tasks of identifying customer value and determining marketing's influence on revenues and profits are examined. A marketing performance framework, which establishes a basis for companies to identify marketing investments and returns, is presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Give testimony
Article Abstract:
Details of research analysing the impact of consumer testimonials as a marketing tool, are presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Science & research, Research, Beliefs, opinions and attitudes, Consumers, Endorsement advertising
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Out of time
Article Abstract:
The problem regarding time-respectful marketing from customer point of view is examined.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Marketing management
Similar abstracts:
- Abstracts: A fistful of dollars. Out of the fire. Holden's rough road
- Abstracts: A farming fairy tale. Record time. The man who said no to Wal-Mart
- Abstracts: A strategy for printing money. In our interest
- Abstracts: Companies profiting from Asia's rebound. Out of South Africa. US65 cents, no change
- Abstracts: Kicking goals. Build it and they will come
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.