HENNESSY COGNAC
Article Abstract:
Kirshenbaum Bond and Partners' ads for Schieffelin and Somerset's Hennessy brand liquor leaves an impression on viewers who can relate to the gender-based differences of the main characters. The ads feature a couple who disagree on most things and the slogan "appropriately complex."
Publisher: The Nielsen Company
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1998
Marketing procedures, Distilled and blended liquors, Liquor, Distilleries, Campaign Effectiveness, Slogan, Alcoholic beverage industry, Kirshenbaum Bond and Partners, Schieffelin and Somerset Co.
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1998
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KINDERCARE
Article Abstract:
Slaughter Hanson's ad for KinderCare of Portland, Oregon stresses the educational emphasis of the day care center more than the babysitting angle.
Publisher: The Nielsen Company
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1998
Campaigns, Child day care services, Children's Day Care Programs, Evaluation, Day care centers, Child care services, KinderCare Learning Centers Inc., KCLC, Slaughter Hanson and Associates Inc.
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1998
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Subjects list: United States, Advertising agencies, Contracts, Advertising
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