New marketing the traditional way
Article Abstract:
The new trends in marketing and the traditional ways are discussed. Consumers want personalization of products in exchange for private information. Traditional marketing methods such as TV commercials and newspapers still have its own importance in the marketing field.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Marketing
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Comment about this article or add new information about this topic:
The medium is the product
Article Abstract:
The trends of the usage of high technology to promote goods and services are described. The need to achieve perfection in product development and increase the effectiveness of marketing campaigns is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Management dynamics, Product Development, Marketing Management, Administration of Marketing, Market Research & Product Development, Management, Technology application, Advertising, Company business management, Advertising effectiveness, Time to market
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Forecasts and trends, Market trend/market analysis
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