Norms and power in marketing relationships: alternative theories and empirical evidence
Article Abstract:
The role of relational norms and governance mechanisms in marketing dyads are studied. Alternative theoretical perspectives are offered and managerial implications are discussed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
Analysis, Organizational behavior, Marketing communications, Organizational behaviour
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
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Testing airline passengers' responses to flight attendants' expressive displays: the effects of positive affect
Article Abstract:
Relationship management between passengers and flight attendants and the role of facial expressions in this are evaluated.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Customer Relations, Evaluation, Behavior, Airline passengers, Facial expression, Flight attendants
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Learning and locale: the role of information, memory and environment in determining export differentiation advantage
Article Abstract:
The role of organizational learning and business environment in export market management is analyzed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
United Kingdom, Intnl Marketing, Venture Analysis, Influence, Business enterprises, Export marketing, Organizational learning
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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Subjects list: United States, Management, Company business management
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