Norms and power in marketing relationships: alternative theories and empirical evidence

Article Abstract:

The role of relational norms and governance mechanisms in marketing dyads are studied. Alternative theoretical perspectives are offered and managerial implications are discussed.

Analysis, Organizational behavior, Marketing communications, Organizational behaviour

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Testing airline passengers' responses to flight attendants' expressive displays: the effects of positive affect

Article Abstract:

Relationship management between passengers and flight attendants and the role of facial expressions in this are evaluated.

Customer Relations, Evaluation, Behavior, Airline passengers, Facial expression, Flight attendants

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Learning and locale: the role of information, memory and environment in determining export differentiation advantage

Article Abstract:

The role of organizational learning and business environment in export market management is analyzed.

United Kingdom, Intnl Marketing, Venture Analysis, Influence, Business enterprises, Export marketing, Organizational learning

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