On-target ads

Article Abstract:

A review of Australia's media advertising companies is presented. There is a change in the attitude of customers towards advertisements. The companies that advertise seek additional information like whether their targeted potential consumers are becoming aware about the product.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
Advertising, Advertising and Related Services, Advertising services

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Credit cards keep evolving

Article Abstract:

Credit cards industry is highly competitive. Consequently, customers are being offered variety of services with cheaper credit at lower fees. The trends in the industry are discussed and forecasted. The latest technological developments in the industry are also discussed.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Market share, Personal credit institutions, Technology application, Credit and debit card industry, Credit card industry, Company market share

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P&O Cruises upmarket

Article Abstract:

P&O Cruises are now sailing at over 90% of its capacity, due in large part to its new strategy of targetting quality customers.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Passenger Ships, Deep Sea Passenger Transportation, Water Transportation of Passengers, Forecasts and trends, Market trend/market analysis, Cruise lines, Passenger vessels, Carnival PLC

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Subjects list: Analysis, Australia, Customer relations, Industry forecasts
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