Radio, outdoor boom is likely to cool

Article Abstract:

With dot-com failures and the Us economy headed for a slowdown, the marketing industry expects diminishing ad revenue from radio and outdoor advertising. Radio advertising in 2000 rose to $4.67 billion and the forecast for 2001 is $4.93 billion. The Outdoor Advertising Association of America says ad revenue grew from 1999's $4.8 billion to 2000's $5.2 billion and the forecasts for 2001 predict nine percent growth.

Market information - general, Industry Market Data, Radio Advertising, Outdoor advertising services, Outdoor Advertising, Display Advertising, Forecasts and trends

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Super Bowl's 30-second ad rush

Article Abstract:

Super Bowl XXXV 30-second ads are selling for over $ 2 mil. Last year 80 mil viewers watched the televised event. In the pursuit of 'creating a lasting impression,' ad producers seem to test the limits of taste, especially in humorous ads aimed at young men in the audience.

Media Business, Statistical Data Included, Advertising agencies, Public opinion

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Super Bowl didn't score giant ratings

Article Abstract:

The 2001 Super Bowl had an average viewing rating of 40.3, with a 60 share, one of the lowest-rated Super Bowls since 1991. The new 'Survivor' series made a strong debut following the game, holding 75% of the audience that had watched the game.

Advertising Activity, Economic aspects, Statistics, Television viewers, 2001 AD

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