Radio, outdoor boom is likely to cool
Article Abstract:
With dot-com failures and the Us economy headed for a slowdown, the marketing industry expects diminishing ad revenue from radio and outdoor advertising. Radio advertising in 2000 rose to $4.67 billion and the forecast for 2001 is $4.93 billion. The Outdoor Advertising Association of America says ad revenue grew from 1999's $4.8 billion to 2000's $5.2 billion and the forecasts for 2001 predict nine percent growth.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Super Bowl's 30-second ad rush
Article Abstract:
Super Bowl XXXV 30-second ads are selling for over $ 2 mil. Last year 80 mil viewers watched the televised event. In the pursuit of 'creating a lasting impression,' ad producers seem to test the limits of taste, especially in humorous ads aimed at young men in the audience.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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Super Bowl didn't score giant ratings
Article Abstract:
The 2001 Super Bowl had an average viewing rating of 40.3, with a 60 share, one of the lowest-rated Super Bowls since 1991. The new 'Survivor' series made a strong debut following the game, holding 75% of the audience that had watched the game.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
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