Rainbow Media still expects pot of gold

Article Abstract:

Rainbow Media Holdings is predicting more ad spending on its cable channels as the industry takes a hit. Chief Josh Sapan sees 40% more this year, upfront noting ad revenue for the 1st quarter was 70% higher than the year before. Johnson & Johnson has already signed on for $11 million in ads on Women's Entertainment. Rainbow owns Bravo, American Movie Classics, Independent Film Channel, half of Fox Sports Net, MuchMusic USA, The New York Knicks and others.

Sales, profits & dividends, Cable Television Systems, Advertising Activity, Management, Finance, Cable television, Rainbow Media Holdings Inc., Sapan, Josh

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Madison Avenue and violence don't mix

Article Abstract:

A study was conducted on 720 undergraduates at Iowa State University to find out whether violence in television movie viewing influences or doesn't influence retention of advertising messages. Results seems to indicate that viewers who got angry from watching the more violent movies remembered almost nothing from the ads. Even recall at a later time, when the anger had supposedly subsided, yielded no memory of the products or the messages.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Company Planning/Goals, Broadcasting-Programming, Television broadcasting industry, Influence, Advertising, Abstract, Broadcasting, Observations, Memory, Consumer goods, Violence in television, Television violence

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TV business news has late-night gold

Article Abstract:

CNN is a TV brand name to be reckoned with; and its 'Moneyline' business news program does almost as well as CNBC's 'Business Center' and just a little better than Fox News' 'Your World with Neil Cavuto'. But 'Moneyline' takes the ratings by a long shot in re-runs, 11:30 p.m - midnight. It also charges the most for advertising air time, about $7,000 for 30 seconds in either timeslot, early or late.

Self Promotion, Cable TV News Networks, Evaluation, Services, Column, Cable networks (Television), News networks (Television), Cable News Network, Television broadcasting of news, Television news, Fox News Network L.L.C., Consumer News and Business Channel Partnership

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