Abstracts » Business, general

The Lion alters its roar

Article Abstract:

Michel J. Haaf, newly appointed Chief Marketing Officer, Food Lion L.L.C, expresses his view on the marketing success of supermarkets, positive brand experience with different income level markets, concept of changing with the trends and reasons for Food line to have a cutting edge over the Wal-Mart chain.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Haaf, Michel J., Food Lion L.L.C.

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Beyond "a man and a map"

Article Abstract:

The different programs that are aired in The Weather Channel have been discussed. The Weather Channel's work environment, their expansion plans and their marketing strategy to be followed has been described.

Television Broadcasting, Marketing procedures, Television broadcasting stations, Management dynamics, Management, Television broadcasting industry, Marketing, Television programs, Beliefs, opinions and attitudes, Company marketing practices, Company business management, Weather forecasting, Marketing executives, Lucas, Wonya Y.

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Call me

Article Abstract:

Julie Woods-Moss, vice president of Marketing for BT Global Services discusses company's performance in global economy.

Computer and Data Processing Services, Computer services industry, Information technology services industry, Woods-Moss, Julie, BT Global Services

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