Strange bedfellows
Article Abstract:
The role of human resources (HR) management and marketing departments of an organization in promoting the brand name is discussed. The importance of both the departments working in collaboration with each other to achieve goals in HR and marketing management of the organization is also discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Marketing procedures, Personnel administration, Business Personnel Management, Marketing Management, Administration of Marketing, Analysis, Human resource management, Marketing, Company marketing practices, Company personnel management, Organization
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Execute the learning agenda
Article Abstract:
One of the important factors that give a marketing company an edge over the other is its ability to learn and adapt rapidly. Suggestions are offered to integrate learning procedure within the marketing organization. tap
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Management dynamics, Advertising, Management, Technology application, Marketing industry, Company business management, Organizational learning
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
Similar abstracts:
- Abstracts: The new learning curve. Building relationships
- Abstracts: This hardy breed. Jump-start the future. Foreign affairs
- Abstracts: Weather eye in the sky. Wireless winner. 3G battle stations
- Abstracts: Foreign electronics/entertainment. Foreign electronics/entertainment industry
- Abstracts: The bubble debate. Looking at prices. The year in the equity markets
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.