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Business, general

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Toy soldiers find that war is hell

Article Abstract:

Toys 'R' Us Inc. has lost around $90 million since opening stores in Australia in 1993. It has 13% of the market share and $135 million in sales each year. With 23 stores in 1997 versus the originally planned 33, expansion has been delayed. Toys 'R' Us is attempting to improve its situation with new sections in stores for babies and with direct-mailing capabilities.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
Hobby, Toy & Games Stores, Hobby, Toy, and Game Stores, Hobby, toy, and game shops, Finance, Toy stores, Toys "R" Us Inc., TOY

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Panadol marketers keep a clear head, and the top market share

Article Abstract:

SmithKline Beecham's Panadol remains at the top of the Australian analgesic market due to its established brand name. Company officials credit Panadol's success to consistency and positioning. Innovations such as new formulations or applications keep the product fresh, and ad campaigns emphasize that Panadol is safe and effective, winning consumer trust and loyalty.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1997
Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Nonnarcotic Analgesic Preparations, Pharmaceutical industry, Marketing, SmithKline Beecham PLC, Analgesics, Panadol (Medication)

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US, Britain have lion's share

Article Abstract:

The five largest foreign-owned companies in Australia are Dutch, French and Japanese, although overall dominance in the Business Review Weekly's top 500 foreign companies is Anglo-American.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Australia, International business enterprises, Multinational corporations, Statistics

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