Alberta's war of health care words

Article Abstract:

The biggest marketing campaign thus far in Alberta is selling health care. The provincial government's proposed Bill 11 for health care reform aims to outsource certain health services to the private sector. An alliance of opponents to the bill believes that it will kill the concept of public health care. Both sides are using expensive television, radio and direct mail advertising to enlist public support of their respective positions, and this is generating very lucrative revenues for some provincial advertising agencies and media outlets.

Government domestic functions, Administration of Public Health Programs, Health Programs-State

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Vying for vortals

Article Abstract:

Calgary, Alberta-based Axia NetMedia Corp hopes to prosper by developing niche-oriented, information-rich Internet-based knowledge centers called vertical portals or portals for corporate clients. Unlike general purpose portals, such as Yahoo.com and AOL.com, vortals focus on a single area of business, demographic or geographic interest. Vortals are the rapidly growing second wave of internet gateways. Axia has also aligned itself with respected, high-quality content partners.

Services information, All Other Business Support Services, Business Services NEC, Axia NetMedia Corp.

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Invasion of the gas sellers

Article Abstract:

Natural gas companies in Alberta have stepped up their direct marketing campaigns with the advent of deregulation, but consumer groups are saying that the pitches are very aggressive and make confusing offers. Some consumers are complaining that there are discrepancies between salespeople's promises and the actual offers stated in the contracts. Others complain about unclear wording in the contracts.

Marketing procedures

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