All the right designs: Automakers work hard to decipher consumers' real desires

Article Abstract:

Designs are playing a greater role in consumer products and therefore automotive manufacturers are paying closer attention to vehicle design than they did in the past. Automotive world provide some of the more obvious examples of design that either caters to consumer needs or satisfies their desires.

Author: Ferriss, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
United States, Motor vehicles and car bodies, Product development, Automobiles, Automobile Manufacturing, Innovations

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Roaring ahead

Article Abstract:

The announcement of a new three-year sponsorship agreement with Royal Canadian Golf Association by BMW Group Canada is discussed. . The 2009 Canadian Open, will see BMW as an exclusive platinum sponsor in the automobile and motorcycle category.

Author: Ferriss, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Contracts & orders received, Contracts & orders let, Sales Promotion-Sports, Membership organizations, not elsewhere classified, Athletic Associations, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Germany, Forecasts and trends, Contracts, Market trend/market analysis, BMW AG, Sports sponsorship, Contract agreement, Sports associations

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NASCAR, eh?

Article Abstract:

The marketing campaign launched by American racing giant NASCAR for Canadian markets is discussed.

Author: Ferriss, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Marketing procedures, AMUSEMENT & RECREATION SERVICES, Marketing, Entertainment industry, Company marketing practices, National Association for Stock Car Auto Racing Inc.

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Subjects list: United States, Transportation equipment industry, Automotive industry
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