An illustration of modeling moderating variables in cross-national studies
Article Abstract:
The usage of modeling moderating variable methods to analyze customer preferences in international markets is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
Consumer preferences, Human behavior, Modeling behaviour, Modeling behavior
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
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The psychometric properties of eTail quality: an international investigation across product categories
Article Abstract:
The interrelation between quality management and customer satisfaction in international markets is evaluated.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
Quality Control Management, Quality control, Customer satisfaction
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2006
User Contributions:
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Subjects list: United States, Management, Evaluation, Company business management, International marketing
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