Australia looks for ways to retain its attraction for Japanese tourists

Article Abstract:

Key players in the Australian tourist industry are reviewing marketing efforts, pricing and the range of products and services offered to Japanese tourists to keep it attractive to Japanese tourists and maintain its share of the market. Statistics show that its share of this market is lagging behind the increase in the number of Japanese outbound tourists. Australia received over 782,000 Japanese visitors in 1995, or almost one in four visitors. For 1996, Japanese tourists to Australia are expected to number 830,000, or a 6% rise from the previous year's level. However, the Japanese outbound market is expected to increase twofold during the period.

Author: Witcher, S. Karene
Australia, Japan, Japanese foreign relations, Australian foreign relations

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Promoters tout Labuan as a tourist haven, too

Article Abstract:

Malaysian tourism officials issue exaggerated descriptions of Labuan to enhance tourist activity in the island. Officials are criticized for exaggerating in their descriptions of Labuan's beaches, duty free shops and WW II memorials. Labuan, which finance officials also tout as an offshore financial center, is located off the north coast of Borneo. Hotel executives and travel agents also stress the need to develop more attractions in Labuan.

Author: Chen May Yee
International Affairs, Travel & Tourism Policy, Malaysia, Recreation, Tourism policy, Labuan

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Subjects list: Marketing, Travel industry
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