Back from the saturation brink
Article Abstract:
Marketing magazine and Leger Marketing conducted a survey on media saturation in Canadian public and found it was close to red. The results of this survey are listed. The good news is people are becoming more tolerable and accepting advertising in most of its forms with few exceptions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Connected consumers
Article Abstract:
The growing popularity of wireless advertisements is discussed. A survey conducted on Christmas advertising revealed that wireless advertising had more impact than television advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Year of the beavers
Article Abstract:
Advertisements of Bell featuring beavers, during its sponsorship of Olympics, had one of the highest recalls, according to a survey.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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