Be our guest
Article Abstract:
WestJet's Guest Experience Committee promotes world-class customer service to ensure customer satisfaction. The committee, formerly run by a call center and moved to the marketing department, reviews every transaction done with the customer.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Air Transportation, Scheduled, And Air Courier Services, Economic aspects, Airlines, Customer relations, WestJet Airlines Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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It's all in the game
Article Abstract:
The marketing strategy adopted by Forzani Group to revitalize the stores sales and chain's image is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
MISCELLANEOUS RETAIL, Marketing Management, Administration of Marketing, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Methods, Specialty stores, Forzani Group Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Big Rock show
Article Abstract:
Details of the Big Rock Brewers' marketing during Eddie Awards are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Malt beverages, Brewing industry, Breweries, Big Rock Brewery Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Canada, Marketing, Company marketing practices
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