Books smarts
Article Abstract:
The efforts of the in-house marketing, sales and publicity teams of HarperCollins to create new and innovative marketing practices to promote a healthy and favorable corporate image are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Management dynamics, Book publishing, Book Publishers, Company Identity PR, United States, Management, Forecasts and trends, Market trend/market analysis, Corporate image, Company business management, HarperCollins Publishers Inc., Employee suggestions
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Air Canada ads offer more freedom
Article Abstract:
The unique marketing campaign launched by Air Canada for promoting its services between New York and Canada is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Air Transportation, Scheduled, And Air Courier Services, New York, Airlines, Air Canada
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Why Alberta's crisis is your problem
Article Abstract:
The reasons for the shortage of staff, in the food outlets of A and W Food Services of Canada Ltd., are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Eating places, Food services, A and W Food Services of Canada Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Human resource management, Marketing, Company marketing practices, Company personnel management, Canada
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