Brand infusion
Article Abstract:
Mount Sinai Hospital's marketing campaign involves brand advertising. The hospital changed its tagline as part of its rebranding efforts to appeal more to potential donors and staff.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Advertising, HEALTH SERVICES, Advertising Activity, Health care industry, Mount Sinai NYU Health
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Brand watchers
Article Abstract:
The market researches conducted to evaluate Canadian audience preferences in choosing television soaps are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Market Research, Market Research & Product Development, Usage, Television programs, Marketing research, Television audience ratings
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Shopping habit
Article Abstract:
Factors associated with the choice of a particular store by customers are enhanced.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Marketing procedures, Retail Trade, Retail industry, Forecasts and trends, Market trend/market analysis, Consumer preferences, Customer loyalty, Customer relations
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Canada, Research
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