Breeding brand champions
Article Abstract:
The importance of training passionate brand champions among marketers and agencies is discussed. Three methods for training efficient brand champions, who have clear understanding of their brands, are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing, Methods, Usage, Brand identity, Market positioning
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Dear Sir/Madam
Article Abstract:
Tips for jobseekers, on how to apply for a marketing job without using emails, are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Marketing industry, Job applications
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
The seven sins of business communications
Article Abstract:
The factors that should be avoided in business communications are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Business communication
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Management, Company business management
Similar abstracts:
- Abstracts: Bring on the ads. The fickle beer consumer. Make way for the 'ad pod'
- Abstracts: Bluecanoe cuts through. The year of Frank and Gordon. The pursuit of (advertising) excellence
- Abstracts: Cultural differences in, and influences on, consumers' propensity to adopt innovations. Consumer ethnocentrism: an integrative review of its antecedents and consequences
- Abstracts: Embracing the promise of the games. The start of something. A game for the whole UK
- Abstracts: Better Latte than never. In conversation. Confident customers
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.