Carlsberg conspiracy
Article Abstract:
Labatt Breweries of Canada, which had been brewing Carlsberg beer since 1988, lost its contract to competitor, Moosehead Breweries. In bitterness, Labatt published a negative advertisement in the newspapers to disrepute Moosehead.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Contracts & orders received, Malt beverages, Contracts & orders let, Contracts, Brewing industry, Breweries, Contract agreement, Labatt Brewing Company Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Smoke-free teens
Article Abstract:
The new and innovative anti-smoking campaigns targeting teenagers are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Smoking and youth, Antismoking movement, Youth smoking, Control
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Canada, Advertising
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