Category busters
Article Abstract:
The rebranding strategy adopted Pepsi-QTG, that includes new packaging, positioning and even a new brand name to promote its beverages is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, Beverages, Methods, Marketing, Beverage industry, Product management, Company marketing practices
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Googling media
Article Abstract:
The introduction of paper media advertising services by Google's Internet advertising options in Canada is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Services introduction, New Products/Services, Advertising and Related Services, Print Advertising, United States, Information services, Company service introduction, Service introduction, Information services industry, Google Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Maximum digital
Article Abstract:
The receipt of the Digital Marketing Awards 2006 by MGM Grand's website, Diesel.com is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Achievements and awards, Marketing industry, 2006 AD, Diesel.com (Website)
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Canada
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