The tenacious world of TV

Article Abstract:

A recent conference attended by television broadcasters recognized that the influence and reach of television still prevail, and that it is only entering another phase wherein viewers can choose what they want to watch using any device they prefer. Innovations in television broadcasting also allow for new mediums on how advertisers can reach more viewers.

Author: Scapillati, Dave
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
Television Broadcasting, Television broadcasting stations, Usage, Conferences, meetings and seminars, Television broadcasting industry, Television, Enhanced TV

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Creative eye

Article Abstract:

This article discusses about the successful television commercials with relation to innovations in marketing

Author: Russell, Allan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
United States, Marketing, Management-Creativity, Analysis, Business creativity

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Creative eye

Article Abstract:

The creative ideas applied by directors to shoot the television commercials are presented.

Author: Diuglas, Paul
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Management dynamics, Management, Company business management, Television advertising directors

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Subjects list: Canada, Innovations, Television advertising
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