The Concept of Satisfactionin Industrial Markets: A Contextual Perspective and a Case Study from the Software Industry
Article Abstract:
A relational and contextual perspective on customer satisfaction in industrial markets is presented. The traditional consumer-oriented approach to customer satisfaction is compared with an industrial buyer-seller relationship.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
Computer software industry, Software industry, Marketing
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
User Contributions:
1
Eric
Feb 4, 2009 @ 3:03 am
Good write up on the importance of customer retention services to an organization
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Assessing Relationship Quality
Article Abstract:
The quality of relationships in business-to-business marketing is examined. Four types of 'good' relationships are identified.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
Methods
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management
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