Deliver your brandEs promise

Article Abstract:

Information is presented on how companies should understand that their employees u who connect the company with the customers u play a crucial role in building great brands. Guidelines are given to help companies educate their employees, and use their brand building strengths to the companiesE advantage.

Author: Swystun, Jeff, Oakner, Larry
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Executive changes & profiles, Advertising, Management, Officials and employees, Marketing industry, Company business management

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Canada's brand agenda

Article Abstract:

A brand agenda that clearly defines goals of promoting dominant Canadian brands to various countries round the globe is presented.

Author: Swystun, Jeff
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Sales Promotion, Usage, Sales promotions, Brand image

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Seven habits of highly effective brands

Article Abstract:

Seven crucial factors for effective brand management are presented.

Author: Swystun, Jeff
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing Management, Administration of Marketing

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Subjects list: Methods, Canada, Product management
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