Ed Marra

Article Abstract:

Ed Marra, former chief executive officer at Nestle Canada, was inducted into the Marketing Hall of Legends in 2008. Marra was responsible for steering financially-driven Nestle Canada into becoming a marketing-driven company. His success in building the Nestle Canada brand is discussed.

Achievements and awards, Marra, Ed

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Let's kill the microsite mentality

Article Abstract:

Tips for marketers, on how promotional websites can be used as valuable marketing tools, are presented.

Methods, Internet marketing

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Shifting values

Article Abstract:

The need for understanding the mindset of consumers of different age groups by marketers is discussed.

Psychological aspects, Management, Demographic aspects, Company business management, Target marketing, Consumers

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