Ed Marra
Article Abstract:
Ed Marra, former chief executive officer at Nestle Canada, was inducted into the Marketing Hall of Legends in 2008. Marra was responsible for steering financially-driven Nestle Canada into becoming a marketing-driven company. His success in building the Nestle Canada brand is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Let's kill the microsite mentality
Article Abstract:
Tips for marketers, on how promotional websites can be used as valuable marketing tools, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Shifting values
Article Abstract:
The need for understanding the mindset of consumers of different age groups by marketers is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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