Abstracts » Business, international

FRANCE: REVIEW OF THE DAIRY SNACK MARKET

Article Abstract:

The chilled dairy snack and cheese market is an important outlet for dairy products. Unexpected, fun products are arriving on this niche - Kiri Aventure, Blop de la Vache Qui Rit, dipping cheeses, Zap, Tub's etc. Pyramid-shaped carton are back in fashion on this market estimated at 6,000 tonnes. In addition to Nestle's sweetened concentrated milk, there are cream desserts and sweetened concentrated skim milk in pyramid-shaped cartons as well.

Comment:

Has used pyramid-shaped cartons for its sweetened concentrated milk products in France

Marketing procedures, Fluid Milk & Cream, Packaging, Nestle S.A.

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FRANCE: YOPLAIT AND CPFR

Article Abstract:

For Yoplait, the success of a promotional operation depends on CPFR (Collaborative Planning, Forecasting, and Replenishment). Setting up a planned CPFR type strategy between Carrefour and Yoplait allowed both partners to make sure that the promotional campaigns went smoothly. ECR France points out that the CPFR approach is even more interesting in that it provides a savings of 1% to 1.9% on the sales price of a product on promotion.

Strategic alliances, Use of materials & supplies, Yogurt, Carrefour S.A., Yoplait S.A.

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