Fairly clear sailing
Article Abstract:
Canadian magazine publishing companies are expected to register creditable financial performances in the fourth quarter of 1998. Publishing firms in the region have expressed optimism that the fourth quarter will reflect the same market sentiments seen in the past three quarters of the fiscal year. The magazine publishing industry is likewise poised to achieve considerable growth in the long term, according to analysts. Industry observers, however, have expressed concern over the possible adverse effects of these more than favorable forecasts and encouraged publishers to enhance their marketing efforts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Ad groups fight new magazine bill
Article Abstract:
Three advertising associations have banded together to lobby against the Canadian government's proposed Bill C-55 or the Foreign Publishers Advertising Services Act. The bill was proposed after the World Trade Organization ruled that Canada's laws and regulations that restrict split runs was unfair to foreign publishers. The three groups opposing the C-55 were the Assn of Canadian Advertisers, the Institute of Canada Advertising and the Canadia Media Directors Council.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Onslaught of split runs begun
Article Abstract:
Time Warner Inc is offering space to Canadian advertisers in its People Weekly and Sports Illustrated magazines, becoming the first US publisher to sell split-run advertising. The company is offering a full-color, full- page ad for C$29,53 in People, and is asking $14,507 for a black and white full page and $20,725 for colour in Sports Illustrated. Another publisher, Conde Nast of New York, is planning a similar move with one of its magazines.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: MindShare hits Japan. Dentsu on prowl
- Abstracts: Easier to earn points. Cathay rattles rivals. Rivalry reroutes airline perk
- Abstracts: Marketing a leisure life. Fiddling with the script. The last market
- Abstracts: Airbus hints it plans 100-seat jetliner. Airbus revamp hits snag in French demand for 50%
- Abstracts: Austrian Airlines delays planned capital increase. Austrian Airlines' operating profit drops. VA Tech's results meet expectations