Fairly clear sailing

Article Abstract:

Canadian magazine publishing companies are expected to register creditable financial performances in the fourth quarter of 1998. Publishing firms in the region have expressed optimism that the fourth quarter will reflect the same market sentiments seen in the past three quarters of the fiscal year. The magazine publishing industry is likewise poised to achieve considerable growth in the long term, according to analysts. Industry observers, however, have expressed concern over the possible adverse effects of these more than favorable forecasts and encouraged publishers to enhance their marketing efforts.

Sales & consumption, Industry Market Data, Print Media, Article

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Ad groups fight new magazine bill

Article Abstract:

Three advertising associations have banded together to lobby against the Canadian government's proposed Bill C-55 or the Foreign Publishers Advertising Services Act. The bill was proposed after the World Trade Organization ruled that Canada's laws and regulations that restrict split runs was unfair to foreign publishers. The three groups opposing the C-55 were the Assn of Canadian Advertisers, the Institute of Canada Advertising and the Canadia Media Directors Council.

International economic relations

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Onslaught of split runs begun

Article Abstract:

Time Warner Inc is offering space to Canadian advertisers in its People Weekly and Sports Illustrated magazines, becoming the first US publisher to sell split-run advertising. The company is offering a full-color, full- page ad for C$29,53 in People, and is asking $14,507 for a black and white full page and $20,725 for colour in Sports Illustrated. Another publisher, Conde Nast of New York, is planning a similar move with one of its magazines.

Marketing procedures, Time Warner Inc.

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