France: Consumers and retail chains
Article Abstract:
Panel International has carried out a survey for the Points de Vente magazine, concerning what consumers think of retail chains. In the consumers opinions, the five retail chains which had the most beautiful stores are Sephora (60%), Carrefour (57%), Zara (54%), Auchan (53%), and FNAC (50%). The five retail chains where they would most like to work are Gitem (67%, Truffaut (61%), Zara (59%), FNAC (56%) and Gap (49%); The stores where they would go if they had an hour free are FNAC (40%), Decathalon (39%), Monoprix (36%), Darty (32%), and H&M (32%). For the best prices, the top two retail chains were deep discount chains: Aldi with 78%; and Lidl with 77%; followed by Kiabi, Decathalon, and Conforama. In terms of promotion, the best stores were Carrefour (64%), Auchan (56%), Decathalon (49%), Conforma (38%), and Leclerc (34%). The consumers rated the personnel friendliest at Decathalon (61%), Boulanger (58%), Camaieu (55%), Go Sport (53%), and Auchan (52%). They rated the personnel most competent at FNAC (68%), Decathalon (64%), Lapeyre (60%), Auchan (55%) and Cora (51%). The most helpful retail chains were Ikea (57%), Decathalon (56%), FNAC (52%), Leroy Merlin (52%), and Auchan (48%). Those in the 10 to 25 age range rated their favourite stores as follows: Toys'R'Us (54%), La Grande Recre (50%), Kiabi (33%), Joue Club (32%), and FNAC (31%). For the 13 to 19 age range the top stores were FNAC (44%), Virgin (40%), Decathalon (38%), Zara 25%), and C&A (22%).
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: RETAILERS STEP UP ADVERTISING
Article Abstract:
Carrefour, Intermarche, and Auchan have stepped up their advertising since mid-October 1998, with promotion campaigns - Intermarche's 'Anniversary', Carrefour's 'A month like you've never seen before in France,' and Auchan's '25 days.' These promotions offer a show window where they can display their special features: Intermarche as a food specialist, and Carrefour as a multispecialist. While food prices are not especially low, the special prices for these three operations is oriented to non-food products, particularly electrical appliances and consumer electronics. In addition to bringing people in, these three competitors intend their operations to increase customers loyalty, making the store their main shopping store. According to estimates, Carrefour is winning this advertising battle, since it has striven for visibility with three 104-page catalogues, 13,000 billboard days, 70 daily advertisements in the press, and 4,600 radio spots in one month. This gives Carrefour a definite advantage over Auchan its principal competitor, in the field of advertising.
Comment:
Carrefour, Intermarche, and Auchan have stepped up their advertising since mid-October 1998.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: RISE IN SALES OF INFANT MILK
Article Abstract:
According to ACNielsen, the growing milk market represented FFr 420mn, up 9% with a 14.4% rise in volume for the twelve months ending 31 October 1998, calculated monthly. This is due largely to the sale of anti-regurgitation milk, up 76% from 1997. For over a year there has been a shift from purchases of anti-regurgitation milks in pharmacies to supermarkets and hypermarkets, due particularly to Nestle's Guigoz Confort, a product is priced 20% less than the anti-regurgitation milk sold in pharmacies. This shift is expected to increase with the launch of Gallia 2 and Alma Confort 1 and 2 and Danone's Bledina in pharmacies.
Comment:
Anti-regurgitation milk from Nestle and Danon is now in grocery stores for less than drug store prices
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: France: Delmotte's goals. FRANCE: FROZEN CAKE. FRANCE: BROSSARD SURGELES' NEW PRODUCTS
- Abstracts: France: A new unit for Copyr. FRANCE: MINUTE MAID INVESTS FFR 300MN
- Abstracts: FRANCE: MILLERET'S LE PETIT PIERRE. FRANCE: A NEW LOOK FOR LEPETIT'S CHAOURCE. France: TV advertising campaign for Vieux Pane
- Abstracts: France: Casino launches a leisure centre. Leclerc s'associe avec la Caisse d'Epargne France: Leclerc invests in intranet