Game of the name
Article Abstract:
The collapse of the Soviet Union has created confusion as to how to refer to ex-Soviet republics geographically. Other geographic name changes are discussed.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
Humor and anecdotes, Names, Soviet Union, Names, Geographical, Geographical names
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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Guerillas in our midst
Article Abstract:
The usage of marketing gimmicks is examined, and they are not seen as efficient if consumers see such methods as too invasive.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
Advertising
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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In the name of experience
Article Abstract:
Trends in marketing are examined, using examples such as Guinness and Napa Valley wineries.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
Marketing, Beverage industry
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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Subjects list: Management, Marketing
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