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Goodbye Canadian Tire Guy

Article Abstract:

The multi-tasking abilities of television commercial character 'Goodbye Canadian Tire Guy,' who is phased out by Canadian Tire Corp., are discussed.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Evaluation, Column, Characters and characteristics in television programs, Television characters

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Retired too soon?

Article Abstract:

New campaign of Canadian Tire, without its traditional Canadian Tire guy, is examined and implications of repositioning the brand are presented.

Author: Wong, Ken
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Analysis, Usage, Advertising campaigns, Mascots

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Suburban appeal

Article Abstract:

Details on advertising strategies adopted by Canadian Tire Corp. are presented.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006

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Subjects list: Canada, Automobile equipment and supplies industry, Automotive parts industry, Advertising, Canadian Tire Corporation Ltd.
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