Goodbye Canadian Tire Guy
Article Abstract:
The multi-tasking abilities of television commercial character 'Goodbye Canadian Tire Guy,' who is phased out by Canadian Tire Corp., are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Evaluation, Column, Characters and characteristics in television programs, Television characters
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Retired too soon?
Article Abstract:
New campaign of Canadian Tire, without its traditional Canadian Tire guy, is examined and implications of repositioning the brand are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Analysis, Usage, Advertising campaigns, Mascots
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Suburban appeal
Article Abstract:
Details on advertising strategies adopted by Canadian Tire Corp. are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Automobile equipment and supplies industry, Automotive parts industry, Advertising, Canadian Tire Corporation Ltd.
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