Incoherent messages
Article Abstract:
The reasons that determine the success or failure of brands that combine multiple attributes and the marketing approaches that can help in promoting such brands are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Brand choice, Brand identity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Video consoles: it's world war wii
Article Abstract:
Speculations on the popularity of video games like Madden 2007, Super Mario Galaxy, Mass Effect and others that are to be released in 2007 are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Market information - general, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Electronic Games, Supply and demand, Video game industry, Video games, Video games industry, Industry forecasts
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Take it offline
Article Abstract:
The use of online communities in real world as a marketing tool to improve business success is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Usage, Online social networks
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Methods, Canada, Forecasts and trends, Marketing, Market trend/market analysis
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