Independent's day

Article Abstract:

Investing in a technologically advanced press and building a new marketing strategy has helped Canada's largest independent daily newspaper, The Chronicle Herald to create a new improved image.

Author: Martin, Kathleen
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Canada, General services, Marketing procedures, Services information, Purchasing, Marketing, Company investment, Investments, Company marketing practices, Printing-press, Printing presses, Service enhancement, Canadian newspapers

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The heart of a winner

Article Abstract:

The initiative adopted by Atlantic Lottery Corporation to transfer a part of its lottery proceeds to fund the local non-profit organizations is discussed.

Author: Martin, Kathleen
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Amusement and recreation, not elsewhere classified, Finance, Donations, Gambling industry, Corporate social responsibility, Company financing, Atlantic Lottery Corp.

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No creative dry spell

Article Abstract:

The significance of the Code of Ethics of the alcoholic beverage industry in Quebec released by Educ'alcool for the advertising industry is discussed.

Author: Sacy, Hubert
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Legal issues & crime, Government regulation (cont), Government regulation, Advertising, Distilled and blended liquors, Quebec, Legal/Government Regulation, Beer, Wine & Liquor, Whsle, Beer, Wine, and Distilled Alcoholic Beverage Wholesalers, Laws, regulations and rules, Alcoholic beverage industry, Beliefs, opinions and attitudes, Marketing industry

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Subjects list: Canada, Forecasts and trends, Market trend/market analysis, Nonprofit organizations
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