Internal multi-channel conflict: An exploratory investigation and conceptual framework
Article Abstract:
Study conducted to analyze the effects of multi-channel conflicts and frustration among channel members is presented. Strategies to avoid cross channel conflicts are discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
United States, Conflict management
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
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The multi-channel challenge: a dynamic capability approach
Article Abstract:
The marketing strategies adopted by internet retailers to encounter the challenges of multi-channel communications are discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
United Kingdom, Internet marketing
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
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From catalog to Web: b2b multi-channel marketing strategy
Article Abstract:
The use of an effective business-to-business multi-channel marketing strategy to help retain loyal customers is discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
Australia, Customer loyalty, Business-to-business market, Business to business market, Customer relations
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
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Subjects list: Methods, Management, Forecasts and trends, Market trend/market analysis, Company business management, Multiplexing, Multichannel communication, Digital multiplexing, Marketing, Company marketing practices, Online businesses
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