Kings of the road
Article Abstract:
The methods adopted by luxury automakers BMW AG, Bentley Mo tors Inc. , Maybach Motorenbau and Maserati No rth Am erica Inc. to market their cars are described.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Motor vehicles and car bodies, Product information, Motor Vehicles and Equipment, United States, Germany, Automobile industry, Transportation equipment industry, BMW AG, Product marketing strategy, Automotive industry, Bentley Motors Inc., Maserati North America Inc., Maybach Motorenbau
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Activating retail sales
Article Abstract:
The details of direct mail advertising programs initiated by Shoppers Drug Mart to boost its sales are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Drug stores and proprietary stores, Pharmacies and Drug Stores, Direct Mail Advertising, Drug Stores, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Usage, Drugstores, Direct-mail advertising, Shoppers Drug Mart Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The dawn of a new Bay
Article Abstract:
The marketing methods employed by Jerry Zucker to boost the sales of Hudson's Bay Co. are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Department Stores, Management dynamics, Executive changes & profiles, Management, Officials and employees, Company business management, Hudson's Bay Co., Zucker, Jerry
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Marketing, Company marketing practices, Canada
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