Abstracts » Business, international

Kings of the road

Article Abstract:

The methods adopted by luxury automakers BMW AG, Bentley Mo tors Inc. , Maybach Motorenbau and Maserati No rth Am erica Inc. to market their cars are described.

Motor vehicles and car bodies, Product information, Motor Vehicles and Equipment, United States, Germany, Automobile industry, Transportation equipment industry, BMW AG, Product marketing strategy, Automotive industry, Bentley Motors Inc., Maserati North America Inc., Maybach Motorenbau

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Activating retail sales

Article Abstract:

The details of direct mail advertising programs initiated by Shoppers Drug Mart to boost its sales are presented.

Drug stores and proprietary stores, Pharmacies and Drug Stores, Direct Mail Advertising, Drug Stores, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Usage, Drugstores, Direct-mail advertising, Shoppers Drug Mart Ltd.

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The dawn of a new Bay

Article Abstract:

The marketing methods employed by Jerry Zucker to boost the sales of Hudson's Bay Co. are presented.

Department Stores, Management dynamics, Executive changes & profiles, Management, Officials and employees, Company business management, Hudson's Bay Co., Zucker, Jerry

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