Looking for Mr. Goodwrench
Article Abstract:
The latest trends in advertising involve interlinking of reality TV shows with advertising spots to produce punchy humorous episodes that the viewers can relate to. GM Goodwrench's 'The Specialist' set the precedent of such shows.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Forecasts, trends, outlooks, Quebec, Methods, Industry forecasts, Reality television programs
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Get a (second) life
Article Abstract:
The increasing usage of Internet by marketing industry as a effective customer interactive tool is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Canada, Management dynamics, Management, Internet, Technology application, Customer service, Company business management, Support services
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: Usage, Marketing industry
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