Making sense of network dynamics through network pictures: A longitudinal case study
Article Abstract:
The insights into the dynamics and evolution of networks and companies can be obtained by taking a long-term perspective of social, economic, technical and political events. The case study of a single business and the surrounding network over an extended period of nearly a century illustrates a number of network phenomena, such as network position, networking and the paradoxes that are endemic in networks.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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A longitudinal study of customers' desired value change in business-to-business markets
Article Abstract:
Customer value is a dynamic interactive occurrence, which is based on a longitudinal, phenomenological study of buyers and sellers in the New Zealand wine industry. The desired value change (CDVC), driving contextual conditions and firms' strategic response which help in increasing customers in the wine industry is discussed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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Marketing competencies and the sources of customer value in business markets
Article Abstract:
The impact of buyer-supplier relations and marketing competencies on customer preferences is analyzed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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