Managing your corporate images
Article Abstract:
Five steps for developing a corporate image are outlined, and they include: research, corporate image objectives, communication of new image to employees and the public, and audit measures to ensure that the desired image has been conveyed. The research step is best handled by individuals who have a clear perception about the organization and are armed with facts. The image objective step is best taken by corporate public relations personnel and media advertisers.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1986
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Managing design in an uncertain world
Article Abstract:
The modern world and its increasing need for improvements in technical innovation poses many problems for designers trying to plan the products of the future. The main areas of uncertainty include the growing concern for a sustainable environment, the conflict between nationalism and globalism, and the speed of technological innovation. The three main areas of uncertainty for designers are considered and the issues involved are discussed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1995
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Understanding and managing international growth of new products
Article Abstract:
The study presented is about the international growth of new products in Europe under varied parameters. The study compares the implications of the results over different categories in the global market.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
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