Choosing an optimal channel mix in multichannel environments
Article Abstract:
Choosing the right optimal channel mix for B2B channels to manage the multichannel environment more effectively is discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
Forecasts, trends, outlooks, Marketing procedures, Distribution Channels, Analysis, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Retail/reseller channel, Business-to-business exchange, Business to business exchanges, Multiplexing, Multichannel communication, Direct market channel, Digital multiplexing
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Global marketing of industrial products: are interpersonal relationships always critical?
Article Abstract:
The usage and importance of interpersonal and customer relations in international marketing scenarios is discussed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Customer Relations, Interpersonal communication, International marketing
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Management, Usage, Company business management
Similar abstracts:
- Abstracts: Electronic transportation marketplaces: a transaction cost perspective. Firm size, web site content, and financial performance in the transportation industry
- Abstracts: Electronic transportation marketplaces: a transaction cost perspective. part 2 Electronic marketplaces and supply chain relationships
- Abstracts: Telefonica to invest $3.8 billion in its brazilian holdings in 1999. Charges filed against chief of Telefonica
- Abstracts: Barclays chief may see payoff from patience: Varley had a vision as he waited his turn; a thing for Ping Pong
- Abstracts: U.S. lawsuit targets liquor: will alcohol litigation mirror tobacco's costly path?
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.