The spying game
Article Abstract:
Firms are increasingly recognizing the value of gathering intelligence on competitive companies. The practice can produce cost savings, prevent management miscalculations, and help to maintain or expand market share. Most companies employ some tactics to investigate competitors' activities, and there are professional organizations which specialize in uncovering competitive intelligence. However, guidelines for legal and ethical practice in this business area are not always clear and firms have to decide how far they will go to discover their competitors' secrets.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
The name of the game
Article Abstract:
Chinese companies are paying attention to the importance product names have when trying to raise capital in foreign environments. In a survey of young Chinese consumers it was found that they are as advertising sophisticated as their Asian counterparts. Establishing brand strength in China will be the first step in China's emergence as a exported of branded products, rather then generic commodities.
Publication Name: China Economic Review
Subject: Business, international
ISSN: 1350-6390
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Multiobjective Management of Mining under Water Hazard Game Theory. Flatbed scanners
- Abstracts: Crain promotes executives. Competing hard for better care. Hard Times Spawn New Perks for Executives
- Abstracts: The making of a mining giant. 'Learning to Walk' with a New Computer System. France Repositions Its Computer Giant for Another Fling at World Market
- Abstracts: New CACI Service Is Based On Job Location. On the efficiency of location decisions under discriminatory pricing