Music for less than a song

Article Abstract:

With the Federal CourtEs ruling that online file sharing does not constitute copyright infringement, online music sharing has officially become legal in Canada, causing much concern for the Canadian Recording Industry Association. Music marketers, instead of battling it out, should understand that the prevalence of downloading is due to technological changes and the changing social values of the young people today, and come up with innovative strategies like the iTunes system, to stay afloat.

Legal issues & crime, Government regulation (cont), Government regulation, Patents & copyrights, Prerecorded records and tapes, Legal/Government Regulation, Laws, regulations and rules, Intellectual property, Sound recording industry, Recording industry, Online music, File sharing, Industry forecasts

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The confusion of choice

Article Abstract:

The tremendous variety of brands and product choices offered by stores today are increasing consumer confusion. Innovative marketing approaches increase consumer brand awareness are needed to achieve success in the competitive marketplace.

Market Targeting & Approach, Innovations, Forecasts and trends, Market trend/market analysis, Brand choice, Market strategy, Experiential marketing

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Modern believers

Article Abstract:

Trend of different age groups seeking spiritual satisfaction through various ways other then religion is discussed.

Public affairs, Demographic aspects, Religious aspects, Spirituality, Canadians

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