Abstracts » Business, international

National Post ad budget tops $10M

Article Abstract:

Southam Inc.'s National Post will be ready for publication on Oct. 27, 1998, as its national advertising campaign comes to the final stages. The campaign included outdoor ads that started on Sep. 21, 1998, and a trade campaign began on Sep. 25, 1998. There will also be TV ads in major markets beginning Oct. 5, 1998, and on Oct. 12, 1998, Toronto radio ads will be launched. The publication, which is implementing a subscription drive mailout to around 150,000 Financial Post readers, is also planning to use on-line banner ads to promote the new daily.

Canada, Product introduction, Campaigns, New Products/Services, Television, New Electronic Marketing, Advertising Activity, Out-of-Home Advertising, Radio, Southam Inc., Article

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The great giveaway

Article Abstract:

There seems to be no end to the practice of Toronto's three daily newspapers of giving away free samples even if the volume of free copies has declined. However, the evidence suggest that free samples or The Great Toronto Newspaper Giveaway, as it is being called, are not effective in driving up circulation rates. For instance, Don Babick, publisher of National Post, admitted that he himself has mixed emotions about free giveaways.

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TVO Nazis ad reproduces Treblinka wall

Article Abstract:

TVOntario has launched an outdoor transit advertisement on Sep 27, 1999, which was created by Toronto, Ontario-based advertising agency Axmith McIntyre Wicht Ltd. The advertisement promotes the British documentary series entitled 'Nazis: A Warning from History' and shows a life-size replica of a Treblinka concentration camp wall in Poland. The advertisement, although a good one, is expected to be controversial.

Television Broadcasting, TVOntario

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